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What does Barcelona have in common with Behavioural Retargeting?
In the Digital era the customer is used to interface with companies in a dynamic dialogue. Simply put e-marketing is all about getting close to customers. In a way e-marketing is broader than...
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The Question: Marketing Mix in Combination with Different Digital Media Channels
The Question was: What do you suggest to your customers when they need to understand the sequence and combination of different digital media channels ? A: Webanalytic tool to track search, affiliates,...
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Google Product PlusBox for Online Shoppers
Back from the Barcelona Search Congress there have been comments amongst colleagues and friends as per recent Google announcements, nothing new there. Google is leader. Let’s talk about what Google...
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Google Analytics an Enterprise Solution?
Why Google Analytics CAN’Tbe successfully used as an Enterprise Solution Before going into more technical details just from a Marketing point of view the implementation, analysis and KPI optimization...
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Online Marketing España: 1-2 April 2009
Ome: Feria & Congreso para Marketing Digital y Publicidad en Internet It’s gonna be all about digital marketing and trends, buzz, news, people, companies, networking a real business…...
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Pay Per Click, is it Effective?
It is difficult to predict you return on marketing activities. If we knew the results, no time would be wasted in attempts. The right balance between organic and search results has to be reached for an...
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